The Difference Between Copywriting and Copyright
I truly wish that whoever came up with the word “copywriting” decided to keep workshopping it. When I say “I do copywriting,” people often think I do something vaguely “legal” related to “trademarks or something,”
So, let’s talk about these two words that sound the same but are totally different.
What is Copywriting?
Copywriting is the process of creating written content for advertising or marketing. It can include website content, blog posts, product descriptions, email marketing campaigns, and more. Copywriting helps lead the reader to take a specific action (e.g., buy something, subscribe to something, inquire about a service, etc.).
When I’m talking about copywriting, I’m referring to the writing on your website that you will use to help potential clients understand what you do and why you may (or may not!) be the right therapist for them.
What is Copyright?
On the other hand, “copyright” is a legal term that refers to intellectual property ownership. When you create something original, whether it's a book, a song, a photograph, or a piece of software, you automatically own the copyright to that work. Copyright gives you the exclusive right to use, distribute, and profit from your work.
The Key Differences
The key difference between copywriting and copyright is that copywriting is a creative process, while copyright is a legal concept that protects intellectual property.
Hope that helps!
And if you want more help with copywriting check out our website writing guide for therapists.
