What Pages Does Your Therapy Website Really Need?
When you're starting your private practice website it can be overwhelming to decide what pages to include. Do you need a separate page for each service? Should FAQs have their own space? And what about legal pages you see on other websites—are those really necessary?
The truth is (of course), there’s no one-size-fits-all answer. Your website should be tailored to your practice and the clients you want to reach. But there are some core pages every therapist’s website should have to create a smooth user experience, improve SEO, and help potential clients feel confident reaching out.
Table of Contents
Core Therapy Website Pages
These pages are essential for making a great first impression, providing the information visitors are looking for, and increasing your chances of being found in search engines.
1. Homepage
Your Homepage is often the first page people see. It should clearly state who you help, how you help them, and what they should do next (like booking a consultation). It should have an overview of all your offerings and a intro to who you are. Think of it like a book jacket. It should give people enough information to want to read more, but not sharing every single plot point. Check out this post: Why Your Homepage Matters (4 Ways to Make it Better) for a deeper dive into the art and science of the homepage!
2. About Page
An About Page is not just a CV. People want to work with a therapist they feel connected to, and your About Page is where you can build that connection. Share your approach, give them a sense of who you are, and what makes you a great fit for your ideal clients.
3. Service Pages and/or Specialty Pages
Service Pages detail the types of therapy modalities you offer (e.g. individual, couples, or groups, etc) The page provides info about what the service entails, the methods used, what clients can expect, your fees for this service, and how to get started.
Specialty Pages focus on specific issues or populations you specialize in (e.g. eating disorders, trauma, or adolescence). They highlight your expertise in addressing particular concerns and demonstrate your understanding of these areas.
(I’ll talk more about how to decide which ones you need below! 👇)
4. Contact Page
Make it simple for potential clients to reach out. Include a contact form, email, phone number, and possibly a scheduling link if you offer online booking. A clear, accessible Contact page removes barriers for clients who are ready to take the next step.
When to use Services Pages and when to use Specialty Pages.
I would argue that in most cases, you should have a Service Page for each modality you offer. And, if you are just getting your first website up, start with the Service(s) pages first, knowing you can add specialty pages in time.
Specialty Pages are more case-by-case. Here’s where specialty pages can be great:
If you have many specialties, a Specialty Page allows you to go into detail without overwhelming visitors with too much info on your Services page.
When you have niches that are really different from each other and the populations don’t really overlap (e.g., OCD and coping with divorce, or hoarding and adolescent therapy).
When you are in a “saturated market” (aka, a lot of other therapists in town) and you want to stand out with your expertise.
When you need to improve your SEO for a certain keyword related to your niche.
When you work with a population that may require even more trust to reach out to a therapist, a specialty page lets you deep dive and allows that potential-client to feel seen.
Nice-to-Have Pages (But Not Essential for Everyone)
Once you have the core pages covered, you can consider adding these depending on your practice and marketing goals.
Blog
A blog is one of the best ways to improve SEO, showcase your expertise, and help potential clients feel understood. So if SEO is your goal, check out my Guide to Mental Health Blogging for Therapists for everything you need to get started!
FAQ Page
Rather than a standalone FAQ page, I often recommend that you embed FAQs within relevant pages (like the Services or Contact pages). This can improve user experience since visitors get their questions answered in context rather than having to click elsewhere on your website. BUT there certainly is a case for FAQ pages sometimes, (read more about that below 👇 )
Resources Page
If you frequently recommend books, podcasts, or other mental health resources, a Resources page can be a helpful addition.
Insurance & Fees Page
If you take insurance or offer sliding scale fees, having a dedicated page for this information can prevent potential clients from having to dig for it.
What to do with FAQs?
Option 1: A Dedicated FAQ Page
A separate FAQ page is a single place where visitors can find answers to common questions about your practice, policies, and approach.
Best for Therapists Who:
Have a wide range of general FAQs that apply across all of your services (e.g., fees, insurance, cancellation policies, first session expectations, online vs. in-person availability).
Get the same logistical questions from nearly every client and want to make the answers easy to find in one place.
Want to reduce excess emails and phone inquiries by addressing common concerns upfront (like, “do you take insurance?” “do you see clients on weekends or evenings?” etc.).
Pros:
✔ Easy to update in one place if policies change.
✔ Can serve as a go-to reference for your new clients.
✔ Good for general practice information that doesn’t fit neatly into your service pages.
Cons:
✘ Clients may not think to check a separate page for answers.
✘ Can be an extra click for visitors who prefer to get answers as they read about specific services.
✘ If not well-structured, it can be overwhelming or too long. I would definitely recommend using accordion menus, and using a heading font to make it easy to skim questions at a glance.
Option 2: Embedding FAQs Within Service or Specialty Pages
This approach places FAQs directly within the relevant page, so clients get answers while learning about the service they’re considering.
Best for Therapists Who:
Have service-specific questions (e.g., "How long does EMDR therapy take?" on an EMDR service page).
Want to minimize clicks and keep information in context.
Don’t have many FAQs.
Want to improve SEO.
Pros:
✔ Keeps clients engaged on the same page instead of having to click elsewhere.
✔ Answers questions in context, making it easier for potential clients to make a decision.
✔ Can improve SEO by making the page content more comprehensive and giving you the opportunity to add keywords in an organic way (e.g. “How long does EMDR therapy take?” “What’s the best treatment for PTSD?” etc.)
Cons:
✘ Requires updating in multiple places if a policy or answer changes.
✘ May be harder for visitors to find general practice FAQs (like fees and insurance info) leading to extra emails or calls.
Which Should You Choose?
Use a standalone FAQ page if you get a lot of general, practice-wide questions and want a central place to direct people.
Embed FAQs on service/specialty pages if most of your FAQs are service-specific and would help clients make a decision in the moment.
Best of both worlds? Do both! Keep broad questions on a separate FAQ page while embedding service-specific questions where relevant.
Pro Tip: If you have a dedicated FAQ page, make sure to link to it in multiple places, such as the footer, your contact page, and within service/specialty pages where it makes sense.
Legal Pages: What You Need to Keep Your Site Covered
I am not a lawyer, so these recommendations are subject to your state and ever-changing laws. But in general your website should have:
Privacy Policy: Outlines how you collect and use visitor data (and every website built on a major website builder collects visitor data, so you are not exempt, even if you have a form).
Terms & Conditions: Covers website usage policies, & copyright details.
Disclaimer: Your disclaimer would say something like “"The information on this website is for educational and informational purposes only and does not constitute professional advice or a therapeutic relationship.” It could also say something about your social media policy of you use social. And if you have any affiliate partnerships it should disclose that as well.
Cookies Policy & Cookies Banner: Your cookies policy will share that your site uses cookies (and assume that it does, even if you don’t totally understand what those are, they are a function of every modern browser at this point). And make sure you activate your cookies banner with the option of opting in or out.
Good Faith Estimate Notice: As a healthcare provider you should have a Good Faith Estimate notice displayed on your site. You can learn more about the No Surprises Act here. And consult your professional (APA, NASW, etc) organization for up-to-date guidance on how you are expected to display it.
Where should you put these pages?
Usually these pages are linked in the footer of your website so they’re available but don’t clutter the main navigation.
How do you get the content for these pages??
I recommend a company called Termageddon* (I know, funny name). It is what I use on my own website! I love them because this stuff can be intimidating and confusing and they are a hands-on small business. If you need, they will even set up a time for you to meet with a live human to walk you through the whole process!
You can also rest assured knowing that your policies will always be up to date, because they automatically update all the policies whenever the laws change (and they change a lot).
Go to Termageddon to get started and use the code GOBLOOM for 10% off!
And if you want to know more about Legal Pages for your website or about how Termageddon works, check out this post: How to Keep Your Therapy Website Compliant: All About Website Policies.
What About a Simple or One-Page Website?
I often hear from therapists who want a simple, streamlined website—just one page that covers the basics. This is especially common for two types of practice owners:
New therapists who just need something out there and plan to expand later.
Well-established therapists who already have a steady referral network and don’t feel the need for a multi-page site, but want something more polished than just a Psychology Today profile.
A one-page website can be a great solution in these cases! But before deciding if it’s right for you, let’s go over some pros and cons.
Pros of a One-Page Therapy Website:
✔ Simple & to the point – Everything is in one place, making it easy for visitors to scan and take action.
✔ Fast to launch – If you need a professional online presence quickly, this is one of the quickest ways to get set up.
✔ Perfect for word-of-mouth, referral-based practices – If most of your clients come through word-of-mouth, a one-pager gives them a place to confirm you're the right fit before reaching out.
Cons of a One-Page Therapy Website:
✘ Limited SEO potential – Google favors websites with multiple pages, so a one-pager won’t rank as well for various search terms.
✘ Can feel crowded – If you have a lot to say about your approach, services, specialties, or background, squeezing it all onto one page can make it overwhelming.
Who Should Choose a One-Page Website?
If you’re just starting out or have a well-established practice and don’t rely on Google searches for new clients, a one-page website can be a great, polished solution.
And the good news? You don’t have to start from scratch—I offer one-page website templates designed just for therapists!
Final Thoughts
Your therapy website doesn’t need to have every possible page (especially when you are just getting started and just want to get a website up at all)—it just needs to clearly communicate who you are, who you help, and how to get started. Prioritize the core pages first, then add any extras that make sense for your practice as time goes on.
Need help building your website? Check out my Website Templates for Therapists or Custom Web Design for Therapists Service to get a unique, professional, client-friendly site up and running smoothly!
