Is Squarespace Good for Therapists?
If you’re a therapist looking to create a website for your private practice, you’ve likely come across Squarespace as an option. But is it the right choice for you? In this post, we’ll take a look at why Squarespace is a great option for therapists and how it compares to other website platforms out there.
Why Squarespace is an ideal website builder for therapists in private practice.
1. Professional, polished design (without a ton of effort)
Your website gives potential clients that crucial first impression of you and your practice. With Squarespace, you don’t need a design degree to create something beautiful and inviting. Their templates are modern, mobile-friendly, and easy to customize, so you can create a site that aligns with you and represents all that your practice does.
Need tips on how to take an “ok” website and make it great? Check out these resources:
What Makes a Great Therapist Website?
Easy Website Makeover Tips to Take Your Website from Cluttered to Clean
2. User-friendly (even if you’re not tech-savvy)
Most therapists want a website they can update without having to learn to code or hire a developer any time they need to change a line of text. Squarespace makes this easy with its intuitive drag-and-drop builder. You can update content, swap out images, and add new pages (and tons more) with just a few clicks—no tech expertise required.
To give you an example, in this post Real Examples of Therapist Website Using Templates all of these therapists created these websites themselves without any background in web design! Their secret? Using a Squarespace website template!
3. SEO tools to help you get found online
A great website is one that people can actually find! Squarespace includes built-in SEO features like customizable SEO page titles,SEO page descriptions, and mobile optimization which all help your site rank well in Google searches. While SEO is a long-term strategy, Squarespace provides everything you need to set a strong foundation and then build on it over time.
For SEO building, you can do more advanced things like blogging (check out my Guide to Mental Health Blogging), share videos, post your podcast, share freebies, and more!
Oh, and to supercharge your Squarespace SEO, I highly recommend a tool called SEOSpace*. It’s an SEO auditing and keyword research tool (and so much more) that I use every week for my own site and for my clients to get results. It’s easy to get started and they have amazing customer support.
4. Integrations for engaging and scheduling new clients
Squarespace plays well with the tools many therapists already use. You can embed online scheduling (like SimplePractice, Calendly, or Acuity), and even collect emails for a newsletter (this is a great thing to start, even if you don’t have a newsletter yet), embed your social links or Instagram preview. These features can help streamline your client intake process and make it easier for people to connect with you if they aren’t quite ready to book yet.
5. Reliable hosting, security, and support
With Squarespace, you don’t have to worry about managing hosting, security, or software updates—it’s all included. This means no dealing with third-party hosting companies, unexpected downtime, or security vulnerabilities. Plus, their customer support is responsive and helpful if you ever need assistance.
6. No plugins required
Unlike WordPress, which often relies on plugins for added functionality, Squarespace includes everything you need right out of the box. That means no extra costs for essential features and no emails telling you to update plugins to avoid breaking your site. Everything just works—without the maintenance headaches.
7. Everything in one place for easy scaling
With Squarespace, you can buy your domain, build your website, set up Google Workspace, run email marketing, sell courses, and even offer digital products—all from one platform. Even if you’re just starting out with a simple website, having these options available makes it easier to scale your practice over time. Plus, Squarespace is constantly adding new features to help businesses grow.
How Does Squarespace Compare to Other Platforms?
Choosing the right website platform depends on your priorities—ease of use, customization, SEO, or blogging capabilities. Here’s how Squarespace stacks up against other popular options for therapists:
Squarespace vs. Therapy-Specific Website Builders (e.g., Brighter Vision, TherapySites)
Ownership & Flexibility. With Squarespace, you fully own and control your website and all your brand elements (think logos, graphics, photos, etc.). Many therapy-specific website builders operate on a subscription model—if you cancel, you lose your content. Plus, even minor updates often require going through a developer, which can slow things down and add extra costs.
Customization. Many therapy-specific builders have limited design options, resulting in sites that can feel generic or overly corporate. Squarespace allows for much more personalization, so your site can reflect your unique practice.
Long-Term Value. Squarespace is a better long-term investment. Once your site is set up, you can maintain it affordably without being locked into an expensive monthly fee or restrictive contract.
Squarespace vs. WordPress
Ease of Use. Squarespace is significantly easier to use than WordPress because it’s an all-in-one platform—hosting, security, and updates are all included. WordPress, while incredibly powerful (especially for large businesses with complex needs), requires more setup, ongoing maintenance, and troubleshooting.
Customization. While WordPress offers extensive customization through themes and plugins, Squarespace provides plenty of design flexibility without the need for adding any extra code. The built-in design settings act like “guardrails,” ensuring your site looks polished and cohesive—even if you have no design experience.
SEO & Blogging. WordPress has advanced blogging capabilities, but Squarespace includes all the essential SEO tools to rank well on Google—especially for therapists who don’t plan to blog regularly. I’ve helped clients rank on the first page of Google without a blog at all, just by using Squarespace’s built-in SEO features!
Squarespace vs. Wix
Design & Professionalism: In my experience, while Wix offers more drag-and-drop freedom, that flexibility can sometimes lead to design inconsistencies if you aren’t completely sure of what you’re doing. Squarespace’s built-in design structure makes it much easier to achieve a cohesive, professional aesthetic that ends up looking more polished.
SEO: Both platforms offer SEO features, but Squarespace’s back-end code is typically leaner, which helps pages load faster—and page speed is super important when it comes to SEO.
Ease of Use: Both platforms are beginner-friendly, but Wix’s many options can feel overwhelming. Squarespace keeps things more streamlined, making it easier to build and manage your site without getting lost in unnecessary settings.
So, Is Squarespace Right for You?
Having used most of these tools myself, these are just my opinion! You have to use the tool that’s most intuitive to you. I recommend getting a free trial of any of these tools (or request a demo from the therapy-specific ones) and see what feels right for you.
For me and for my clients and customers, Squarespace is that perfect middle ground of user-friendliness, professional polish, flexibility, and price. It’s an ideal choice for therapists who want a polished, effective website without the hassle of maintaining a complex platform.
But before you begin, let’s consider if you should you build your own website (or if it’s better to hire a designer).
Here are the pros and cons that I can think of when it comes to building your own website.
Why DIYing your website can be a good choice:
Cost-effective. You don’t need to pay a designer upfront, which is great if you’re just launching your practice.
Creative control. You get to choose the colors, fonts, and layout that feel right for your brand.
Learn a new skill. Getting comfortable with your website makes it easier to update and manage in the future.
Potential challenges of DIYing your website:
You have to put in the time. Designing, writing, and troubleshooting your own website can take a lot of time. Luckily if you’re just starting out, you might have extra time in your schedule before you start filling it with clients!
Decision overload. It can be hard to know what actually works best. What do you put on your site? Which colors and photos to choose? This is why having a starting point like a website template that is actually made for therapists can help.
Missed opportunities. You don’t know what you don’t know, right? A DIY site might not be optimized for SEO or structured in a way that converts visitors into clients. This is why we offer consultations and services to help you get professional eyes on your site in an affordable way.
The good news? You don’t have to figure it all out alone. Whether you want a done-for-you website or just need a head start with a website template tailored to therapists, I have options to make the process easier.
Choose the best website solution for you.
💡 Want an easy, beautiful website without the guesswork? My Squarespace templates for therapists are designed specifically for private practice, with the pages and layouts you need to make a great first impression. Browse templates here!
✨ Need a custom, done-for-you website? My Website in a Week service takes care of everything for you—customizing a template, updating content, and launching a professional site fast. Learn more here!
Whichever route you choose, I’m here to help you create a website that attracts the right clients and supports your practice!
