Therapist Website Writing Guide

Finding the right words is the top challenge therapists have with their websites.

Putting what you do into clear, not-overly-wordy language is a struggle (even though you write nearly every day for work–it’s just not the same).

Feel uncomfortable talking about what you’re good at
Worry about coming off as too “salesy”
Feel uncertain about how personal to get or if you are coming across as “unprofessional”
Know you’re supposed to have a “niche” but you don’t really know what your niche is (or if you even want to have one)
Are unclear about what exactly goes where on a website–you’d love a road map

Built-in Google Docs
No need to print, just type right into it!
Structured prompts for refining your message
Templates for exactly what to say on each section of your core website pages

Includes Homepage, About Me Page, Contact Page and a Services Page template (that you can duplicate as many times as you need for multi-services practices!)
Our brainstorming journals help you tap into not just who you want to work with and what you offer, but truly getting to the heart of why you are unique and communicating that in a non-salesy way.
We will teach you about how to find and use keywords to show up in search engines, as well as tips and tricks for improving the overall SEO on your site.
You’ll also get exclusive access to the free beta version of our SEO course!
Want to launch super simply? We have a template for that! Showcase your practice with a single page without missing what matters.
Learn how to make an effective header (aka main navigation) and an SEO-boosting website footer.
Need a visual? We show you images and provide links to sites that have the most effective website content out there!

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You are a solo provider in private practice.
You need help gaining clarity on your ideal client is and how to differentiate yourself from other therapists.
Your are trying to write your own content for the first time.
Or you are refreshing existing content!
You are planning to work with a professional copywriter–this is a great preparation tool that we use with our own clients!

You are a group practice owner (this guide is only geared toward solo providers).
You have purchased one of our Squarespace Website Templates.
Why? Because this guide already comes free with a purchase of our paid website templates!

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Here’s a sneak peek at the intro video which shows you how simple it is to use the guide to finish all your website content!

Yes! You will just save it as a word document (whatever you normally use for word processeing) and edit it that way.
Heck yes! It’s made just for that. It is built using Google Docs so you will be able to edit it just like any word document.
Sure! There are blank spaces provided for writing, but you may want to increase the size of those spaces (unless you write reallly tiny).

Yes! We are available to help you via email. Please submit a support ticket here for the fastest service!
Absolutely. This guide works if you are new to writing website content OR if you already have content and you are looking for a refresh.
If you are looking fo help with your website content our Website Audit might be the right option for you!
We offer content wriing as part of our Custom Web Design Package. We offer a limited number of custom websites per year, please check our Web Design for Therapists page to learn about current availability.

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